Online Marketing

I consider myself creatively impaired when it comes to visual design. I know generally what I like and what I think works, but I’m not good at actually creating it from scratch. I leave that type of stuff to the pros and absolutely think that just because you can use Photoshop, or make a website, [...]

One of the reasons why WordPress is so awesome is because it makes building powerful websites pretty easy. Pick a theme, add some content, hit Publish and there you have it. Lack of technical know-how is no longer a barrier, and the array of shiny, sexy themes that are available along with the inexpensivenss of [...]

Below are the slides from my San Diego WordCamp talk on “Treat Your Blog Like A Business”. I discussed a few common monetization strategies, and the ins n’s outs of each. My overall premise is that in most cases, monetization doesn’t just happen to you, you have to be prepared and have a strategy that [...]

Step-By-Step Search Engine Optimization For Your Blog/Website Thursday July 14th, 7:30pm – 9:30pm, $40 @ Blankspaces 5405 Wilshire Blvd (2 blocks west of La Brea) Los Angeles, CA 90036 free parking is available – see Blankspaces website for details. You’ve set up your website, now what? How will anyone find you? How will you attract the [...]

In its continuing effort to keep low quality content out of its search results, Google announced this week that it would be supporting  ”authorship markup”. Authorship markup is essentially a couple of specific pieces of code you can add to links that would designate you as the author of that content. Google describes it as: [...]


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Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals. Don’t let lack of technical know-how hold you back! I’ll lead you on a clear, practical path that you can master, without the confusing geek-speak. Find out more.

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