Archive for December, 2009

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Using Online Social Networking To Reinforce Offline Networking

In: social media

27 Dec 2009

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

10 Tips For Integrating Social Media Into Your Marketing Mix

In: social media

18 Dec 2009

Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – [...]

Using Online Video Trailers To Market Books

In: video

12 Dec 2009

This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to an industry that hasn’t typically embraced the digital world yet – and has tons of [...]

The Girl Effect And Viral Video Marketing

In: video

10 Dec 2009

The Girl Effect is a viral video demonstrating the premise  that investing in girls in developing countries has the potential to change the world. There are lessons to be learned from how they executed the campaign that can be applied to your own viral video marketing, whether yours is a non-profit or for-profit venture. I [...]

Mashable’s 8 Tips for Managing a LinkedIn Group

In: social media

7 Dec 2009

This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of work, read this before you get all gung-ho and decide to start your own group! [...]


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