Planning your website effectively- WordPress is a tool not a strategy

One of the reasons why WordPress is so awesome is because it makes building powerful websites pretty easy. Pick a theme, add some content, hit Publish and there you have it. Lack of technical know-how is no longer a barrier, and the array of shiny, sexy themes that are available along with the inexpensivenss of it all can make it dangerously easy to under-think the process of building a website. But while WordPress and its eco-system have made many parts of the process simple and taken the grunt work out of making a site, the one thing that YOU still have to do, is the analytical thinking and planning behind your site.

For your site to be an effective business tool, it must reflect the core goals and missions of your company. Whereas many of us start the planning of a site by looking at the available WordPress themes and letting those designs sway our decisions, we really need to be starting from a more strategic point of view and making decisions about themes, plugins etc, based on the bigger picture.

So before you put pixel to screen, or start buying themes, consider the following. Read the rest of this entry »

6 common WordPress Problems to avoid

I teach people on a daily basis how to use WordPress, from the ground up. A few face-smackingly simple issues come up time and again.

1) Pasting from Word will make your posts look funky

Anytime you copy and paste directly into the WordPress editor, from Microsoft Word, another website, or any other outside source, you run the risk of it looking, well,  a bit funky ,when you publish it. This is because other applications, especially Word, have their own set of formatting that gets carried over when you copy/paste. Usually this ends up conflicting with the formatting and styling of your theme. You may not realize there is an issue until you publish the post and something looks off – the fonts don’t quite match, or the spacing is strange. 9 times out of 10 in these cases, it’s because you copied/pasted from Word. To avoid such issues, simply use the 2 clipboard buttons on the second line of the post editing toolbar with the T and the W on them. Read the rest of this entry »

Creating Private, Password Protected Sections on Your WordPress Site

I had a client recently who needed to create private, password-protected sections on her WordPress site. She wanted each of her clients to have a private page with information related to what they were working on together. Easy! Password-protection is an in-built feature of WordPress, in case you didn’t know.

When creating a page, you simply click “Edit” next to Visibility in the Publish box on the right. Choose “Password protected” and set the password as you choose. Read the rest of this entry »

Need a Twitter plugin that does a little more than simply display your own Tweets in the sidebar? Tweet Blender does a ton of stuff:

Tweet Blender is tag-aware and has support for multiple authors, lists, hashtags, and keywords all blended together. The plugin can show tweets from just one user or a list of users (as all other Twitter plugins do); however, it can also show tweets for a topic which you can define via Twitter hashtag or keyword. But there is more! It can also show tweets for multiple authors AND multiple lists AND multiple keywords AND multiple hashtags all blended together into a single stream.

Read the rest of this entry »

easy grid and column layouts in wordpress

WordPress makes most things easy but, sometimes the in-built editor just won’t comply, especially if you’re trying to do something like align pictures next to each other in the same row, perhaps place 2 videos next to each other, or various other things that seem like they should be simple, but are maddening to attempt. You’ve probably also noticed that even if you try and get clever with the spacing, by adding extra line breaks or empty paragraphs, to get things laid out the way you want, WordPress will inevitably toss such cleverness aside and strip out your spaces.

Basically the WordPress editor by default is just not good with allowing you to do anything column or grid-based, unless you hand-code the HTML which defeats the purpose.

Fortunately there are a couple of simple ways to get around this problem that will give you much more flexibility with your page and post layouts AND make you look like a genius. Read the rest of this entry »

How I Can Help You

Hi! I'm Lucy Beer. I believe that technology is liberating when you know how to use it, and bewildering when you don’t. That’s where I come in. I help non-techies understand and use the web to empower their personal or business mission. Whether you need to build a website, optimize your existing site, or create a marketing strategy that works, I'll help you understand, in plain English, what you need to do to achieve your goals. Don’t let lack of technical know-how hold you back! I’ll lead you on a clear, practical path that you can master, without the confusing geek-speak. Find out more.

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